Design Curious | Interior Design Podcast, Interior Design Career, Interior Design School, Coaching
Rebecca Ward, CID | Interior Designer, Interior Design Mentor, Designers Coach
A show for the curious creatives who want to learn what it takes to become an interior designer. Welcome to the Design Curious podcast! Each week, you'll learn practical skills every designer needs to develop regardless of whether you want to work for yourself or someone else. You'll learn secrets from professional interior designers to help you avoid costly mistakes & regrets. You'll be encouraged & empowered to overcome your fears of change, failure & money. With my 20 yrs of experience, I'll help you on the RIGHT WAY to get started. Discover if interior design is the career for you!
Categories: Arts
Listen to the last episode:
“A good website really should be qualifying your inquiries and increasing them as well.”
Does your website actually do that? Or does it simply exist as a gallery of pretty images while you continue to explain yourself over and over again in emails, DMs, and discovery calls?
If you’ve ever hesitated before sending someone your website link, or felt a little cringe when a potential client says they want to “check out your site,” this episode is for you.
Today, I’m sitting down with Elle Kwan to unpack what separates a beautiful website from a high-converting interior design website — one that supports your business, filters your inquiries, and reflects the true level of your work.
She shares about what should actually be on your website, the most common mistakes designers make with their online presence, and how to know when it’s time for a website redesign.
If you want your website to feel like a confident extension of your brand — and a tool you’re proud to share — you’ll want to listen closely.
Featured Guest:
Elle Kwan is a website designer and copywriter who works with interior designers whose work deserves the spotlight but whose websites aren’t fully reflecting their expertise. With a background in journalism and luxury publishing, Elle brings together strategy, storytelling, and design to create elevated online presences that attract dream clients, larger budgets, and meaningful opportunities.
What You’ll Learn in This Episode
✳️ Why most interior design websites fail to convert visitors into inquiries
✳️ The essential criteria of a high-converting website for interior designers
✳️ How storytelling, case studies, and testimonials build trust and authority
✳️ The difference between Instagram marketing and website strategy
✳️ Common website mistakes that create confusion and low-quality leads
✳️ When it’s time for a website redesign and how to recognize the signs
✳️ What questions to ask before hiring a website designer
Read the Blog >>> Core Elements Every High-Converting Interior Design Website Needs
NEXT STEPS:
🎯 Join the My Design Mentor to kickstart a successful career in interior design!
Check out our Designer's Playlist!
*️ Start Your Interior Design Journey
*️ From Newbie to Confident Designer
*️ Switching Gears to Interior Design
Grab your freebies:
📌 Your Roadmap to a Career in Interior Design
🎨 3 Things I Wish I had known when I Started my Career
Connect With Me:
📧 Email: podcast@rwarddesign.com
🔆 Instagram: @rwarddesign
🌎 Website at rwarddesign.com
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
Timestamps
0:00 Introduction and Guest Bio
2:30 Elle Kwan’s Background
8:01 What Should Be In an Interior Design Website
10:51 How Can Your Website Help You Stand Out as a Designer
16:12 Common Website Mistakes Designers Make
18:39 Signs It’s Time for a Website Redesign
20:33 What to Ask Before Hiring a Website Designer
24:28 Elle’s 3S Framework for Website Consultations
Previous episodes
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175 - 174 | Core Elements Every High-Converting Interior Design Website Needs With Elle Kwan  Mon, 19 Jan 2026
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174 - 173 | Design Skills Series: The Soft Skills That Set Successful Interior Designers Apart Mon, 12 Jan 2026
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173 - 172 | How Designers Build Profitable Design Businesses With Donna Hoffman Mon, 05 Jan 2026
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172 - 171 | How I Reflect, Set Goals, and Choose My Word of the Year for 2026 Mon, 29 Dec 2025
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171 - 170 | Secrets to Effective Selling, Pricing, and CEO Mindset With LuAnn Nigara Mon, 22 Dec 2025
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170 - 169 | Top FAQs Answered: Launch Your Design Business Bootcamp Mon, 15 Dec 2025
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169 - 168 | 5 Ways to Build a Strong Foundation for Your Design Career With Katie Malik Mon, 08 Dec 2025
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168 - 167 | Launch Your Business Bootcamp, the Framework You Need to Build a Profitable Design Biz Mon, 01 Dec 2025
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167 - 166 | Scaling & Rebranding Your Design Business + Job-Site Confidence With Nicole Roe Mon, 24 Nov 2025
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166 - 165 | From Dreaming to Designing Series #4: Key Systems Every Interior Designer Needs to Run a Professional Business Mon, 17 Nov 2025
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165 - 164 | Turning Remodel Problems Into Design Opportunities With Julie Stevens Mon, 10 Nov 2025
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164 - 163 | From Dreaming to Designing Series #3: Essential Steps to Set Up Your Design Business Legally Mon, 03 Nov 2025
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163 - 162 | LLC or S Corp? How to Choose the Right Business Entity for Your Interior Design Business With Jonathan Feniak Mon, 27 Oct 2025
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162 - 161 | From Dreaming to Designing Series #2: How to Write Clear Messaging That Attracts Your Dream Clients Mon, 20 Oct 2025
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161 - 160 | Balancing Form and Function in Interior Design With Whitney English Mon, 13 Oct 2025
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160 - 159 | From Dreaming to Designing Series #1: How to Identify Your Design Niche Mon, 06 Oct 2025
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159 - 158 | The Smart Way to Transition From Residential to Commercial Design With Marcy Sagel Mon, 29 Sep 2025
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158 - 157 | Sneak Peek Inside Sacramento Thrive Retreat for Interior Designers Mon, 22 Sep 2025
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157 - 156 | The Impact of Custom Furniture in Your Interior Design Projects With Michael Brinkley Mon, 15 Sep 2025
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156 - 155 | 3 Proven Keys to Your Designer Business Breakthrough Mon, 08 Sep 2025
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155 - 154 | Mistakes, Difficult Clients & Lessons Learned in Running a Design Biz With Bre Hance  Mon, 01 Sep 2025
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154 - 153 | Mindset Shift Series #4: Normalizing Imposter Syndrome in Interior Design Mon, 25 Aug 2025
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153 - 152 | Build a Thriving Interior Design Business Without a Design Degree: Insights From Michelle Lynne Mon, 18 Aug 2025
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152 - 151 | Mindset Shift Series #3: Step Into Your Power as a Creative Business Owner Mon, 11 Aug 2025
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151 - 150 | Building a Design Business From the Ground Up With Caron Woolsey Mon, 04 Aug 2025
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150 - 149 | Mindset Shift Series #2: Show Up as the Expert During Client Consultation Mon, 28 Jul 2025
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149 - 148 | How a Lawyer Became a Designer and Found His Dream Career With Steve Saide Mon, 21 Jul 2025
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148 - 147 | Mindset Shift Series: Design a Career That Supports Your Life Mon, 14 Jul 2025
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147 - 146 | How to Build Your Dream Design Team Without the Headache With Ronniesha Rivera Mon, 07 Jul 2025
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146 - 145 | The State of Interior Design in 2025 Mon, 30 Jun 2025
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145 - 144 | How to Rewire Your Money Beliefs to Increase Profits in Your Design Business With Audrey Faust Mon, 23 Jun 2025
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144 - 143 | Stop Waiting for Permission and Start Your Interior Design Career Now Mon, 16 Jun 2025
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143 - 142 | The Tool That Helps Interior Designers Stay On Track and Save Time With Erinn V Mon, 09 Jun 2025
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142 - 141 | Hiring Help for Your Design Biz? How to Choose Between an Employee and a Contractor Mon, 02 Jun 2025
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141 - 140 | The Power of Purpose-Driven Design in Changing Lives and Spaces With Blima Ehrentreu Mon, 26 May 2025
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140 - 139 | Switching to Interior Design Career? How to Make Yourself Marketable Without a Degree Mon, 19 May 2025
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139 - 138 | Expert’s Insights on Transitioning to Interior Design Career With Alison Giese Mon, 12 May 2025
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138 - 137 | Strategies to Become Profitable in Your First Two Years as an Interior Designer Mon, 05 May 2025
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137 - 136 | Turning Your Love for Historical Homes into a Thriving Design Business With Anika Schachtler Mon, 28 Apr 2025
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136 - 135 | Turnkey Styling Services Your Clients Will Love Mon, 21 Apr 2025
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135 - 134 | How to Make Your Interior Design Brand Stand Out in a Crowded Market with Nicole Lashae Ben Mon, 14 Apr 2025
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134 - 133 | Boost Your Design Career With Aging in Place Design & Certification Mon, 07 Apr 2025
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133 - 132 | Stress-Free Framework to Attract Clients to Your Design Business With Ben Rutledge Mon, 31 Mar 2025
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132 - 131 | How to Stop Burnout and Protect Your Creative Energy Mon, 24 Mar 2025
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131 - 130 | Struggling to Get Clients? Here’s a Better Way to Find Leads With Porsche Williams Mon, 17 Mar 2025
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130 - 129 | 6 Ways to Deliver a Luxury Interior Design Service Mon, 10 Mar 2025
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129 - 128 | From Economics to Interiors: The Journey to Becoming an Interior Designer With Stef Johnson Mon, 03 Mar 2025
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128 - 127 | How to Handle Unexpected Problems in Interior Design Without Losing Money or Feeling Stressed Mon, 24 Feb 2025
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127 - 126\\ The Secret to a High-Converting Interior Design Website That Brings You More Clients With Cathleen Barnes Mon, 17 Feb 2025
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126 - 125\\ No Design Experience? Creative Ways to Build Your Interior Design Portfolio and Get Hired Mon, 10 Feb 2025